This Week in Health Tech
This Week in Health Tech podcast is a health technology podcast. Podcast features Vik Patel, a health technology veteran and CEO of Tido Inc. (A Trusted Tech Partner for Healthcare Organizations) and industry experts. Our shows provide commentary, news, and perspective on the latest trends in health tech and features seasoned experienced industry experts. All of our shows are free. TWIHT is supported by advertising. We limit the number of ads on each show, and we only accept advertising from companies whose products or services benefit our audience.
This Week in Health Tech
How to adapt your web-mobile-social media digital strategy to changing landscapes?
In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach.
Vik then brings up Digital Transformation in healthcare and how ETCH health system is handling this.
Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: barrywallace@yahoo.com
Twitter: @barry_w_wallace
Threads/Instagram: @barrywallace
The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes.
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Tido Inc. - LinkedIn